COMING FEBRUARY 2013: AGYNESS DEYN FOR DR. MARTENS. INDIVIDUAL STYLE. UNITED SPIRIT.
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Incorporating clothing, footwear and accessories, the new Agyness Deyn collection for Spring/Summer perfectly embodies Dr. Martens ethos of creative self-expression, with Agy’s own very British desire to be different. The inspiration for her second collection for Dr. Martens comes from the Harajuku Girls of Tokyo; a unique and eclectic group known for their individual style: a mash-up of different trends, heavily influenced by British subcultures, notably punk and goth.
A signature eyeball print (Agy's own eyeball, no less) has been used throughout the range and eclectic styling has been fused into the collaboration with a mixture of pop-culture inspired graphics and iconology, with Dr. Martens own workwear based products. These pieces can be dressed up or down, working as separates or combined together with crafty layering.
"As with the A/W-12 range, I wanted the collection to be accessible. It will appeal to girls who are confident and have a strong personal expression of style and identity in the way that they dress and what this says about themselves."